How to do Audience Targeting With Native Advertising

Advertising campaigns aim to grab people's attention amidst a multitude of options. With numerous choices available, every advertiser strives to target specific groups of people precisely.

The capacity to connect with the right audience is the primary factor when selecting advertising channels.

But when it comes to native ads, there's a worry that this channel cannot target as precisely as platforms like Facebook or Google Ads, which are famous for targeting based on details like age, interests, and behaviour.

This idea might make people think native ads aren't as good at targeting, even though they actually have strong targeting abilities that work differently.

The article will discuss effective ways to target audiences, focus on how Jubna's native ads work, and predict future targeting trends in marketing.

The Importance of Audience Targeting in Native Ads

Targeting in native advertising is subtle yet powerful. It's about striking the right chord with your audience through context and relevance.

Here are five reasons why audience targeting is vital in native ads:

1. Improved Relevance and Engagement: Targeting specific audience segments makes ads more relevant, increasing viewer engagement and response rates.
2. Efficient Use of Advertising Budget: Focusing on a specific audience ensures that ad spend targets potential customers effectively, leading to better ROI
3. Increased Conversion Rates: Ads tailored to interested viewers are more likely to lead to conversions, making campaigns more effective.
4. Enhanced Customer Experience: Targeted ads align with consumer interests and preferences, offering a more personalized and less intrusive experience.
5. Building Brand Loyalty: Consistently delivering relevant ads to a targeted audience fosters positive brand associations and loyalty.

Knowing your ideal audience is crucial for advertising success. Studies highlight the importance of audience research in creating effective marketing strategies.

A HubSpot report reveals that understanding customers can lead to a 760% revenue increase in segmented campaigns, demonstrating the effectiveness of personalized advertising.

In today's ad-saturated world, ads that personally resonate with consumers are more likely to stand out.

1. Understanding Audience Characteristics: Start by gathering information on your audience's age, gender, income, and education. These demographic factors are essential in understanding consumer behaviour and preferences, which are critical in shaping your ad content and overall strategy.
2. Localizing Your Strategy with Geographic Insights: Pay attention to where your audience is located. Customize your ads to reflect the local culture, trends, and needs, which is crucial for connecting with consumers based on their geographical context.
3. Diving into Psychographics: Go beyond basic demographics to explore your audience's interests, values, lifestyles, and attitudes. This deeper understanding helps in aligning your brand message with what genuinely appeals to your audience.
4. Behavioural Analysis for Deeper Insights: Look into how your audience interacts online with your brand and others. Analysing their website visits, content interactions, and online shopping behaviours can provide valuable insights into their preferences.
5. Gathering and Leveraging Customer Feedback: Direct feedback from your audience is invaluable. Use surveys, reviews, and social media interactions to understand their views on your brand, uncovering preferences and expectations.
6. Competitive Analysis for Strategic Edge: Observe and learn from your competitors' native ad campaigns. This can provide valuable insights into what resonates with your audience and help identify opportunities for your strategy.
7. Continuous Testing and Optimization: Use A/B testing to experiment with different aspects of your ads, such as headlines and visuals. Continuously refining your strategy based on performance metrics like click-through rates and engagement levels ensures your ads remain effective and relevant.

How To Target Audience In Native Advertising: Jubna’s Approach

Jubna's approach to targeting audiences in native ads is designed to be both specific and effective. Here's an easy-to-understand breakdown of their strategy:

1. Geo-Variable Targeting: Jubna employs a sophisticated geo-variable technique to personalise ads based on the user's location, identified through their IP address.

This method involves automatically inserting the user's city or country into the ad title, making the message highly relevant and localised.

For example, an ad for a fitness app could be dynamically titled "Join [City]'s Fitness Revolution with Our App" or "Get Fit in [Country] with Our Top-Rated Fitness App."

Thus, a user in Tokyo might see the ad as "Join Tokyo's Fitness Revolution with Our App."

This personalized approach significantly increases click-through rates and conversions, making ads more engaging and effective.

2. Broad Geographic Targeting: Jubna's approach to geographic targeting is expansive, covering various countries around the world. This is particularly beneficial for businesses looking to tap into new markets or reach a global audience.

They collaborate with a multitude of publishers globally, which enables them to place ads in numerous geographic locations. This approach is versatile and adaptive, capable of targeting audiences whether they are concentrated in a specific country or spread across multiple regions.

It's ideal for campaigns that aim to cast a wide net, reaching as diverse an audience as possible.

3. Interest/Vertical Targeting: This strategy is centered around aligning your ads with the specific interests of your target audience.

Jubna’s ability to pinpoint user interests across a wide range of areas — from politics, music, and education to lifestyle, business, and even niche areas like cooking and automotive interests — allows for highly relevant and engaging ad placements.

For instance, if your product is a cooking gadget, Jubna can specifically target individuals who have shown an interest in cooking and related topics.

This means your ads are not just seen by a larger audience, but by an audience that is more likely to engage with and respond to your product, increasing the chances of conversion.

4. Device Targeting: In today's digital age, where users switch between various devices like iPhones, Android phones, PCs, and tablets, Jubna’s device targeting ensures that your ads are not only reaching the audience but are also optimised for the device they are using.

This aspect of targeting considers the usage patterns and contexts in which different devices are used. For example, mobile users might see your ads while commuting, whereas desktop users might encounter them in a work or home setting.

This approach enhances the user experience by ensuring that the ads are appropriately formatted and presented for each device, thereby increasing the effectiveness and engagement of the ads.

5. Language Targeting: Jubna can show your ads in many different languages. This lets you fine-tune your ads to reach people in their own language, making your ads more personal and relevant to a diverse audience.

6. Understanding Contextual Targeting: This is a bit different from traditional ad targeting. Instead of just focusing on who people are (like their age or gender), Jubna places ads where they fit into what someone is already looking at or interested in.

For example, if someone is reading an article about the latest tech gadgets, Jubna might place an ad for a new smartphone or tech accessory right there in the article.

Native ads work best when they appeal to a lot of people. So, your product should be something many people can use, not just a few.

For instance, if your product is only for left-handed guitar players, it might not interest enough people for a native ad.

A good approach is to make your ad's headline about a problem that a lot of people have.

For example, you could use a headline like "Can't sleep at night? Try our new sleep aid for people over 50."

This way, you're talking about a common problem (trouble sleeping), offering a solution (your sleep aid), and letting people know who it's for (people over 50).

This grabs the attention of the people you want to reach. It's really important to have a good mix of the right headline and picture. The picture should be something your audience can relate to, like a calm picture of someone their age sleeping well if your ad is about a sleep aid.

This picture makes your headline stronger and clearer. It's a good idea to try out different headlines and pictures to see which ones work best together.

By testing these, you can figure out what your audience likes most and then make your ads even better based on what you learn.

The Future Of Ads Targeting

As the digital advertising setting evolves, a significant transformation is on the way with the phasing out of traditional cookies by 2024.

This shift signifies a move towards a more privacy-focused online environment. Advertisers are now pivoting to first-party data, which promises more precise and trustworthy targeting methods.

Cutting-edge solutions like Google's Privacy Sandbox are emerging to facilitate this transition, enabling advertisers to maintain effective targeting without infringing on user privacy.

Moreover, contextual targeting is gaining prominence, offering a strategy that aligns ads with the content's subject rather than personal user data.

This is precisely where Jubna's strategies become particularly relevant.

As the advertising world navigates this transformation, adapting to and adopting new strategies and technologies becomes critical for ongoing success in a dynamic digital advertising environment.

So, what's the future for advertisers in this evolving ecosystem? It lies in their ability to adapt to change, leverage new technologies, and stay in tune with the shifting preferences and privacy concerns of online users.

How will advertisers continue to innovate and adapt in this evolving ecosystem?

The answer lies in the ability to embrace change, harness new technologies, and remain attuned to the ever-shifting preferences and privacy concerns of the digital audience.